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Marketing Article
What is an autoresponder?

What is an autoresponder? Amazingly enough, there are still many people trying to market a product, or service, online who do not know the answer to that question. Autoresponders are an excellent way to have your information delivered 24 hours a day.

Try to remember if this has ever happened to you. You were reading a web page, or maybe browsing some free classified ads.

"Hmmmm.....that looks interesting." So, you click on the e-mail address provided, and send a message asking for more info. You feel a little let down, even anti-climactic, if you will, so you go on to read more ads. You forget about the ad you just answered.

***CLICK*** .....Deleted

Has this ever happened to you?

You surely don't want this to happen to YOUR potential customers. This is the information age. People want what they want, and they want it now. To keep them as customers, you've got to give it to them. Fax machines, e-mail, fax-on-demand, and now.....autoresponders!

Within seconds of receiving a request, an autoresponder will send the requested information right to the e-mail address that requested it. Autoresponders play an integral role in nearly all effective internet marketing campaigns

Anyone who's marketing on the internet can use an autoresponder. Also known as a "mailbot", or "infobot", there are numerous companies that provide this service on the internet.

Here's how an autoresponder works. Upon reading your online marketing material, (an ad, or web page) a prospective customer decides to contact by email for "more information". The address they are directed to contact is not your own, but the address of your autoresponder.

As soon as any message is received by the autoresponder, it automatically sends out the info that you have input. (Typically within seconds!)

Setting up an autoresponder is not complicated. Once you choose the company you'd like to obtain the autoresponder from, it's as simple as emailing the text of your autoresponder message to the company that provides the service for you.

Here are a couple things to be aware of when shopping for an autoresponder. First of all, be sure to go with a company that will give you unlimited number of "hits" or autoresponses. The last thing you want is to pay a "per response" rate when you start receiving a lot of replies.

Also be sure that you'll receive a copy of each inquiry, so you'll be able to track your advertising effectiveness. You want to collect the e-mail addresses of the prospects, in order to follow up with them.

One last requirement of a good autoresponder service is unlimited changes. As your company changes, you'll need to update your autoresponder. Be sure that the company you go with lets you change the information often, without an additional fee.

I have found one company that does all this--and more!

Not only can you edit, send and receive unlimited email messages, but this service actually sends out multiple follow up letters to your prospects, until they buy!

I highly recommend the AWEBER autoresponder service.

We use this company, and they are exceptionally reliable, and inexpensive. I, personally, have over a dozen autoresponders at this time, and I honestly don't know how I ever got along without them. They work for me while I'm asleep, on vacation, at the grocery store, or anywhere else. Once you have one, you'll feel the same way.

After you set up your autoresponder, Add it to your signature. Post it everywhere. In every ad you place, all over your website, EVERYWHERE!

It's like having a non-stop salesperson working for you that NEVER sleeps!

You'll soon see what an absolute MUST your autoresponder is to your online promotion campaign.